Ads — capability
YouTube,
short and long
Ads — YouTube Shorts and in-stream advertising
YouTube gives you two different media buys in one platform: skippable in-stream, where you have five seconds to earn the rest, and Shorts, which behaves like TikTok. We treat them as separate creative problems with separate edits, and buy them against the outcome rather than against the view.
What’s included
What you are
actually buying
Everything below is part of the scope as standard. Anything outside it is quoted separately and named before it is started, so nothing arrives on an invoice that was not agreed first.
Common questions
What people ask
about this
For in-stream, as long as it stays interesting and no longer — but the decision is made in the first five seconds, so that is where the work goes. For Shorts, fifteen to thirty seconds. We generally produce several lengths from one shoot so the buy is not constrained by having a single cut.
Both, and conflating them is where budgets get wasted. Measured as a last-click performance channel it will usually disappoint; measured on view-through conversions, brand search lift and assisted revenue it frequently justifies itself. We agree which case you are making before the buy, and report against that.
More in ads
What we run,
and what we hand over
YouTube Shorts and in-stream advertising is one line of a ads brief. These are the rest — take one of them or the whole scope.
YouTube Shorts and in-stream advertising — the next step
What would it
take for you?
Send the situation, the date and whatever has already been tried. You will get a straight read on scope, sequence and cost from the person who would do the work — not a template proposal.