Service 03
Found on Google.
Cited by the models.
Service 03 — Search
Found in the results, and cited in the answer written above them. We work on both, and report on both.
Our work has been published by 50 outlets
Search is no longer a list of ten links. A question increasingly returns a composed answer, assembled from the sources a model considers trustworthy. We work both surfaces: the classical optimisation that earns rankings, and the structure and consistency that make your business the source an answer is built from.
Search
Visibility on Google, and citation inside AI answers.
The work begins with questions rather than keywords — what your buyers actually type and say, and what they are trying to decide when they do. That research determines the pages, the headings, the answer blocks and the entity and citation work beneath them.
The technical layer carries equal weight: crawlability, structured data, site performance and internal linking. An audit establishes what is holding you back, and the remediation enters the same delivery queue as everything else we are building for you.
SEO
Strategy, on-page optimisation, internal linking and content structure — the fundamentals that determine whether you appear at all.
AEO
Answer Engine Optimisation: pages structured to win AI Overviews, featured snippets and citations in tools such as Perplexity, through clear questions, direct answers and correct markup.
GEO
The same discipline directed at ChatGPT, Gemini and their peers — making your business legible, factually consistent and safely quotable to models that summarise rather than list.
Local
Google Business Profile, local landing pages, citations and review signals, for businesses whose customers search with a location in mind.
The three disciplines
SEO, AEO
and GEO
Being found used to be one job. It is now three, with different mechanics and different measures: ranking in a results page, being quoted in an AI answer, and being the name an assistant recommends. Each has its own page.
Capabilities
The whole scope
of a search brief
Being found is three separate jobs now: ranking in Google, being quoted in an AI answer, and being recommended by an assistant. The three disciplines come first, then the work every search brief shares.
Common questions
What people ask
about being found
AEO stands for Answer Engine Optimisation: the work of having your content selected as the answer — in Google AI Overviews, in featured snippets, in answer engines such as Perplexity — rather than merely ranking somewhere on the page. In practice it means direct question-and-answer structure, clean formatting, structured data and demonstrable authority on the subject.
The two overlap considerably. AEO addresses answer surfaces inside search engines. GEO — Generative Engine Optimisation — targets generative platforms such as ChatGPT and Gemini, where the model assembles a response from what it knows and retrieves. GEO therefore depends more heavily on entity clarity, consistent facts about your business across the web, and content a model can quote with confidence.
Technical remediation and on-page work can move measurable indicators within weeks. Competitive rankings and genuine authority take months, and any agency promising otherwise is selling you something. We report on leading indicators throughout, so you are never waiting without evidence.
Yes — Google Business Profile setup and optimisation, local landing pages, and the citation and review signals that determine who appears in the map pack.
Search — the next step
Let’s talk about
search
A few lines on the objective and the deadline is enough to start. You will get back a candid read on scope, sequence and cost — not a template proposal.