Search — capability
Reporting that
survives a question
Search — Search performance reporting
A search report should answer three things: what changed, why, and what we are doing next. Ours reports qualified traffic, enquiries and revenue alongside rankings — including AI Overview and assistant visibility, which no rank tracker can see — and says plainly when a month went badly.
What’s included
What you are
actually buying
Everything below is part of the scope as standard. Anything outside it is quoted separately and named before it is started, so nothing arrives on an invoice that was not agreed first.
Common questions
What people ask
about this
Most often because the results page changed around you. An AI Overview, a map pack or more paid slots above the organic results push every position further down the page, so position three now earns what position six used to. This is exactly why we report impressions, answer-box appearance and enquiries rather than rank alone.
Yes, by benchmarking a fixed set of buying prompts across the major assistants on a repeating schedule — how often you appear, in what company, and what they get wrong about you. It is sampling rather than a complete picture, because these systems are not deterministic, but it is measurable and it trends.
More in search
The whole scope
of a search brief
Search performance reporting is one line of a search brief. These are the rest — take one of them or the whole scope.
Search performance reporting — the next step
What would it
take for you?
Send the situation, the date and whatever has already been tried. You will get a straight read on scope, sequence and cost from the person who would do the work — not a template proposal.