Ads — capability
Retargeting
without the stalking
Ads — Retargeting and lookalike campaigns
Retargeting shows advertising to people who already engaged with you; lookalikes find new people who resemble your best customers. Both are cheap and effective, and both are routinely ruined by the same two mistakes: showing everyone the same message, and never letting anyone out.
What’s included
What you are
actually buying
Everything below is part of the scope as standard. Anything outside it is quoted separately and named before it is started, so nothing arrives on an invoice that was not agreed first.
Common questions
What people ask
about this
Almost always no frequency cap and no purchaser exclusion. You are in the audience, you visit your own site constantly, and nothing removes you. It is also a signal the campaign is over-serving a small audience — which wastes budget and actively annoys real customers.
Yes, but the source matters more than it used to. A lookalike built from a clean list of high-value customers outperforms one built from all website visitors by a wide margin. We also feed conversions server-side, which keeps the source audiences from quietly degrading.
More in ads
What we run,
and what we hand over
Retargeting and lookalike campaigns is one line of a ads brief. These are the rest — take one of them or the whole scope.
Retargeting and lookalike campaigns — the next step
What would it
take for you?
Send the situation, the date and whatever has already been tried. You will get a straight read on scope, sequence and cost from the person who would do the work — not a template proposal.