Ads — capability
Meta Ads
for demand you create
Ads — Meta Ads — Facebook and Instagram
Meta is where you create demand rather than catch it: nobody on Instagram was looking for you. That makes the creative the campaign — the targeting levers matter far less than they did, and the hook in the first second decides whether the rest of the budget was wasted.
What’s included
What you are
actually buying
Everything below is part of the scope as standard. Anything outside it is quoted separately and named before it is started, so nothing arrives on an invoice that was not agreed first.
Common questions
What people ask
about this
Yes, for demand creation and retargeting, and it remains among the cheapest reach available. What changed is where the leverage sits: targeting has been largely automated, so the creative is now the variable that decides performance. Accounts that still treat creative as a monthly deliverable underperform.
Yes — photography, video, Reels-native edits and copy are produced by the content side of the agency, which is why testing cycles here are weeks rather than quarters. Bringing your own assets is fine too; we will be honest about which of them will not survive the feed.
More in ads
What we run,
and what we hand over
Meta Ads — Facebook and Instagram is one line of a ads brief. These are the rest — take one of them or the whole scope.
Meta Ads — Facebook and Instagram — the next step
What would it
take for you?
Send the situation, the date and whatever has already been tried. You will get a straight read on scope, sequence and cost from the person who would do the work — not a template proposal.