Search — capability
Keywords, questions
and what they mean
Search — Keyword, question and intent research
Keyword research tells you the words. Intent research tells you what the person is trying to decide, which is what determines whether a page should exist and what shape it takes. We do both, and hand over a map of pages rather than a spreadsheet of search volumes.
What’s included
What you are
actually buying
Everything below is part of the scope as standard. Anything outside it is quoted separately and named before it is started, so nothing arrives on an invoice that was not agreed first.
Common questions
What people ask
about this
Usually not first. High-volume head terms are competitive and often informational, so they attract people who will not buy. Specific, lower-volume terms with clear commercial intent convert better and rank sooner, which is why a new programme should start there and work up.
Yes, and they are genuinely different jobs. Danish search behaviour, phrasing and competition do not map onto a translated English keyword list, and translating a page that ranks in English rarely produces a page that ranks in Danish. We research each language in its own right.
More in search
The whole scope
of a search brief
Keyword, question and intent research is one line of a search brief. These are the rest — take one of them or the whole scope.
Keyword, question and intent research — the next step
What would it
take for you?
Send the situation, the date and whatever has already been tried. You will get a straight read on scope, sequence and cost from the person who would do the work — not a template proposal.