Ads — capability
Google Ads
that pay for themselves
Ads — Google Ads — Search, Performance Max and YouTube
Google Ads is the channel that catches demand already in motion: someone is searching for what you sell, today. We run Search, Performance Max, Shopping and YouTube as one account with one budget logic, and report on cost per qualified enquiry rather than on clicks.
What’s included
What you are
actually buying
Everything below is part of the scope as standard. Anything outside it is quoted separately and named before it is started, so nothing arrives on an invoice that was not agreed first.
Common questions
What people ask
about this
Enough to generate roughly thirty conversions a month, or the account never gathers the data it needs to improve. In practice that means multiplying your target cost per lead by thirty; in a cheap category that might be DKK 8,000 a month, in a competitive B2B category considerably more. We will model it with you before you commit.
Often, but not blindly. It performs well with a good feed and clean conversion data, and poorly when it is left to cannibalise brand searches you would have won for free. We run it with brand exclusions and asset-group control, and we measure it against what the rest of the account was already delivering.
More in ads
What we run,
and what we hand over
Google Ads — Search, Performance Max and YouTube is one line of a ads brief. These are the rest — take one of them or the whole scope.
Google Ads — Search, Performance Max and YouTube — the next step
What would it
take for you?
Send the situation, the date and whatever has already been tried. You will get a straight read on scope, sequence and cost from the person who would do the work — not a template proposal.