GEO — Generative Engine Optimisation
Known by
the models
GEO · Part of search
You cannot rank in a generated answer. You can be the thing it is built from.
Our work has been published by 50 outlets
When a buyer asks an assistant who to hire, the answer is assembled from what the model holds about you and what it can retrieve in the moment. Neither is a ranking. GEO is the work of being a clearly defined entity, described consistently everywhere, with material a model can quote without risk — and of knowing, measurably, whether you come up at all.
GEO
Being known, quoted and recommended inside ChatGPT, Gemini and Claude.
A generative engine does not have a results page to put you on. It has a representation of your business — assembled from your site, from third-party sources, and from whatever it retrieves while answering — and it will decline to assert anything it cannot corroborate. So the first job is to make that representation unambiguous: one canonical description, consistent facts, properly marked-up entities, and agreement between what your site says and what the directories, profiles and press say.
The second job is to be quotable. Models reproduce self-contained passages: a definition that stands alone, a figure with its source, a comparison laid out plainly. Pages written as continuous persuasion give a model nothing it can safely lift. We rewrite the commercially important ones so they can be retrieved in pieces.
The third job is access and measurement. Crawler policy decides whether the retrieval-time platforms can read you at all. And because none of this appears in a rank tracker, we benchmark against a fixed set of buying prompts across the major assistants — how often you appear, in what company, and what the model gets wrong. That misstatement list is usually the most useful output of the first month.
Entity
One unambiguous definition of who you are, what you sell and where — marked up on the site and matched everywhere else the web describes you.
Corpus
Material worth quoting, written so it can be lifted in pieces without losing its meaning or its attribution.
Access
Crawler and retrieval policy set deliberately: which AI agents may read you, what they get, and what is held back.
Benchmarking
A fixed set of buying prompts, run across the major assistants on a schedule — appearance rate, competitive set, and what the models get wrong.
Capabilities
Everything a
GEO brief covers
The full scope, listed. Engage all of it or the two or three lines that are actually holding you back — most programmes start narrow and widen once the first results justify it.
Common questions
GEO, the
questions that matter
The two overlap considerably. AEO addresses answer surfaces inside search engines — AI Overviews, snippets, Perplexity. GEO targets generative platforms such as ChatGPT, Gemini and Claude, where the model assembles a response from what it knows and what it retrieves. GEO therefore depends more heavily on entity clarity, consistent facts about your business across the web, and content a model can quote with confidence.
Influence, yes; control, no — and anyone claiming control is misleading you. What is genuinely movable is the input: how clearly you are defined, how consistently you are described across the sources models trust, whether your pages can be retrieved and quoted, and whether a factual error has a correct, well-sourced page contradicting it. We measure the change rather than assert it.
It depends on what you sell. If buyers research you through assistants, blocking retrieval removes you from the answer. If your value is a proprietary content library, selective access protects it. We set the policy per path rather than per site, so marketing pages stay readable while the material you monetise does not.
With a fixed prompt set: the questions your buyers would actually put to an assistant, run on a schedule across ChatGPT, Gemini, Claude and Perplexity. We record whether you appear, which competitors appear alongside you, which sources the answer cites, and every factual error. Re-run monthly, that is a trend line.
The other two disciplines
GEO — the next step
Let’s talk
about GEO
Send the domain and what you are trying to rank, be cited or be recommended for. You will get back a candid read on where GEO would and would not move the number — not a template proposal.