Ads — capability
Budget, bidding
and the weekly cycle
Ads — Budget, bidding and weekly optimisation
Paid media is managed weekly or it drifts. We set the bidding strategy to the goal you actually have, allocate budget to what is returning rather than to what was agreed in January, and work to a fixed weekly cycle so decisions are made on a schedule instead of on a hunch.
What’s included
What you are
actually buying
Everything below is part of the scope as standard. Anything outside it is quoted separately and named before it is started, so nothing arrives on an invoice that was not agreed first.
Common questions
What people ask
about this
Automated, once there is enough conversion data to feed it — which is most accounts. The work then moves to what the automation is optimising towards: if it is being fed a form fill that produces no revenue, it will get very efficient at generating worthless leads. Setting the right conversion is the job.
A fixed monthly fee based on the scope of the account, not a percentage of your media spend. A percentage model rewards the agency for increasing your budget, which is the wrong incentive to have on both sides of the table.
More in ads
What we run,
and what we hand over
Budget, bidding and weekly optimisation is one line of a ads brief. These are the rest — take one of them or the whole scope.
Budget, bidding and weekly optimisation — the next step
What would it
take for you?
Send the situation, the date and whatever has already been tried. You will get a straight read on scope, sequence and cost from the person who would do the work — not a template proposal.