Ads — capability
The ad and the page,
built as one asset
Ads — Landing page and advertisement pairing
The advertisement and the page it lands on are one asset, and treating them as two is why campaigns with healthy click-through produce no enquiries. We build them together: the promise in the ad is the headline on the page, and the action asked for is the same action in both.
What’s included
What you are
actually buying
Everything below is part of the scope as standard. Anything outside it is quoted separately and named before it is started, so nothing arrives on an invoice that was not agreed first.
Common questions
What people ask
about this
Directly, on Google: landing-page experience feeds Quality Score, and a better score lowers your cost per click for the same position. Indirectly everywhere else, because a page that converts twice as well halves your cost per acquisition without touching the media budget.
For every meaningfully different promise or audience, yes. For every keyword, no — that produces dozens of thin pages nobody maintains. The test is whether the first screen would need to change; if it would not, one page serves both.
More in ads
What we run,
and what we hand over
Landing page and advertisement pairing is one line of a ads brief. These are the rest — take one of them or the whole scope.
Landing page and advertisement pairing — the next step
What would it
take for you?
Send the situation, the date and whatever has already been tried. You will get a straight read on scope, sequence and cost from the person who would do the work — not a template proposal.