Search — capability
Local SEO
and the map pack
Search — Local SEO and Google Business Profile
Local SEO is the work of appearing when someone searches with a place attached — “near me”, or a neighbourhood, or a city. The results that matter are the three map listings above the links, and they are won on a different set of signals from ordinary rankings: your Google Business Profile, your consistency across the web, and your reviews.
What’s included
What you are
actually buying
Everything below is part of the scope as standard. Anything outside it is quoted separately and named before it is started, so nothing arrives on an invoice that was not agreed first.
Common questions
What people ask
about this
Relevance, distance and prominence. You control two of them: a complete, actively maintained Business Profile with the right primary category, and prominence built from reviews, consistent citations and a site that supports the claim. Distance you cannot change, which is why service-area businesses need a different approach from shopfronts.
Yes — volume, recency, rating and the words inside them all contribute, and they affect click-through even more than position does. A steady trickle of recent reviews outperforms a burst of fifty two years ago, so the useful work is building the ask into your normal process.
More in search
The whole scope
of a search brief
Local SEO and Google Business Profile is one line of a search brief. These are the rest — take one of them or the whole scope.
Local SEO and Google Business Profile — the next step
What would it
take for you?
Send the situation, the date and whatever has already been tried. You will get a straight read on scope, sequence and cost from the person who would do the work — not a template proposal.