Ads — capability
Launches, seasons
and short windows
Ads — Seasonal, launch and event-driven campaigns
A campaign with a deadline is a different discipline from always-on media. There is no time to learn your way to efficiency, so the planning happens before the window opens: audiences warmed in advance, creative produced and approved, tracking verified, and the budget curve planned across the run.
What’s included
What you are
actually buying
Everything below is part of the scope as standard. Anything outside it is quoted separately and named before it is started, so nothing arrives on an invoice that was not agreed first.
Common questions
What people ask
about this
Six to eight weeks for anything substantial. Creative production and approvals take most of it, and the retargeting audiences that make the peak efficient have to be built before the peak, not during it. Black Friday campaigns that start in November are already paying a premium for demand someone else warmed up.
Yes, and that is usually the better arrangement — landing page, photography and video, the advertising, and the event itself if there is one, from one brief. It removes the coordination overhead between four suppliers in a window where there is no time for it.
More in ads
What we run,
and what we hand over
Seasonal, launch and event-driven campaigns is one line of a ads brief. These are the rest — take one of them or the whole scope.
Seasonal, launch and event-driven campaigns — the next step
What would it
take for you?
Send the situation, the date and whatever has already been tried. You will get a straight read on scope, sequence and cost from the person who would do the work — not a template proposal.